These three spots took a unique approach to getting viewers to check with the BBB
before they hire a contractor, rather than after the fact when there is a problem.
Becker Law Office wanted to stress the importance of wearing a seat belt at all times when riding in a vehicle. We chose a very graphic way to show what could happen if you don’t, and are in an accident.
Our client Hausmann Jeep, a downtown dealership, had just erected an iron fence around the
car lot to keep vehicles from “disappearing.” We turned that defensive move into a product position
by suggesting that Jeep owners think of themselves as adventuresome, off-road types. We spun
the idea that the iron gate was necessary to keep the wild Jeeps from escaping.