The course of the agency is the direction of its founder.

John McCaffertyJohn has enjoyed more than 39 years working in Louisville’s dynamic advertising community. His work has earned well over 100 industry awards and he is frequently asked to judge creative competitions around the country, most recently the International Creativity39 Awards and AAF District Six regional ADDY’s.

He has been a part-time faculty member in the communications departments at both the University of Louisville and Spalding University. John has earned the Certificate for the Practice of Enhanced Advertising Ethics from the The Institute for Advertising Ethics.

He currently sits on several industry and community Boards of Directors:
• National Advertising Review Board (NARB), a division of the Advertising
  Self-Regulatory Council
• American Advertising Federation (AAF), Washington, D.C.
AAF Council of Governors (Chairman 2014)
AAF Fifth District (Governor 2011)
AAF – Louisville (current Board Member, President 2005)
• Brightside

Other community boards he has served on:
• The Better Business Bureau (Chairman 2008)
• Girl Scouts of Kentuckiana
• Kentuckiana Hemophilia Association
• Spalding University Board of Overseers (President 1998)